Penny Annie's Coffee Logo


This logo was created for use in a movie where much of the plot takes place inside a coffee shop. The brand needed to feel as if it has been around for awhile yet has undergone a few changes over time.

 

Here's a look at the initial concept and color study.

 

 

The final logo, which ended up being nearly identical to the concepts with it's new color scheme.  We kept the orange and brown but opted for a white on black illustrated woman rather than the reverse.  The logo shown here on mock-ups for props.
Penny Annie's Coffee Shop doesn't exist, but this mock-up gave the director a vision of what the logo would look like on set before filming.